200+ leads and 50x ROI for a US-based IoT technology innovator
Highlights: Average CPC: $1.17 | Industry standard: $2.93 | Avg impression 600x
Smart-Dots is a tech company focusing on frugal innovation in the IoT (Internet of Things) and smart home space. They are one of the leading dealers for Husqvarna Automowers in the US. Along with the Husqvarna lawn mower, Smart-Dots also has some patented products that are bundled along with the Automower. They work with both residential and commercial clients, and do everything from installation to maintenance and repairs.
Smart-Dots is a technology company focusing on frugal innovation in the IoT (Internet of Things) and smart homes space. They are one of the leading dealers for Husqvarna Automowers in the US.
Smartdots needed to revamp their marketing plan, reach new customers and generate more sales.
- Improve rankings for highly specific product-related searches in their service area
- Increase online conversions
- Improve ROI from paid ad campaigns
- Launch social media ad campaigns to drive site traffic and conversions.
What we did:
Social Media Marketing
A 120-Day Brand Impact Campaign
As its primary goal, Smart-dots wanted to improve their digital presence and reach more potential customers. The strategy for achieving Smart-dots goals involved extensive positioning and awareness building. Generating more B2C leads along with the ongoing B2B marketing was also the need of the hour.
Experience and positioning:
- Create a high-quality website experience with better SEO.
- Position Smart-dots as not just a retailer but an end-to-end solution for lawn care and automation.
- Highlight their association with Husqvarna to build trust and credibility.
- Feature all services, along with bundled spares & other accessories
Education and awareness:
- Educate the customers about the benefits of robotic lawn mowers.
- Position the value of the product against its cost.
- Project the ROI advantages to a prospect or end-user.
Avg impression: 600K
Average CPC: $1.17
Industry standard: $2.93
Followers increased by 2.5X
Average reach per post increased by 7X
Reach and engagement increased by 5X
Average customer value of $3000