Coming all the way from 2020 and have spent quite some time in 2021, you now know being an advertiser in today’s marketing sphere demands you to be at the top of the game.
And if it’s about digital marketing, you know how fierce and competitive the landscape is.
Either you’re having the best of the digital marketing strategies or the ineffective ones. It doesn’t work halfway.
Today’s audience is more exacting than ever, and if you’re not delivering content to their criterion, you’re losing the battle.
Things evolve and require your evolution too. And one such vital factor to always retain and scrutinize is digital marketing trends no matter which phase of marketing you are in.
Because here, you don’t go with the flow, you go with the trends.
We are listing down the 5 ultimate digital marketing trends to follow in 2021 that will help you mark business success.
Top 5 Digital Marketing Trends To Follow In 2021
1. Privacy and Data Protection
Amidst so much happening in and around digital platforms, do we need any further elucidation for this point?
The battle of privacy and data protection is not ending anytime soon, and that’s why this requires your attention.
84% of consumers say they want more control over how their data is being used. (Cisco)
Your audience and users are conscious about their data and privacy protection more than ever. Prioritize it.
2. Social Commerce/Social Media Shops
Well, social commerce already gained huge traction in 2020, with major players like Facebook and Instagram introducing the ‘Shop’ feature to their platform.
Since e-commerce and social media are the two most integral parts of the digital world, brands that utilize the amalgam of these two would mark their business success the best out of digital marketing this year.
30% of online shoppers say they would be likely to make a purchase from a social media network like Facebook, Pinterest, Instagram, Twitter or Snapchat. – BigCommerce.com
The audience is going beyond just scrolling and viewing on social media. They are looking for actionable and shoppable posts to provide a more seamless shopping experience.
3. 5G Technology
How many 5G smartphones can you name that launched in 2020 or 2021?
And how many of you are already owning one or eagerly waiting to own one?
The number of smartphone users worldwide forecasted to exceed 3.8 billion users in 2021.- Statista.com
Smartphones are now accessible and handy to everyone than before, and users are now demanding speed in their digital experience more than ever.
Hence, the dawn of 5G technology is undeniably going to be one of the most remarkable digital marketing trends in 2021 and will impact almost every industry.
4. User-Generated Content (UGC)
If you don’t know the miraculous powers of user-generated content yet, please do.
92% of consumers trust organic, user-generated content more than they trust traditional advertising –Nielsen Consumer Trust Index
Trusted, credible, and authentic since forever, user-generated content is going to trend in 2021 too.
It will make brands seem more trustworthy and unhypocritical. It may also act as a strong WOM (word of mouth) strategy for your brand.
It may not always be easy to get a user to generate content.
You can try out these simple yet effective ways to get user-generated content:
- Contest/quizzes
- Rewards/Incentives
- Ask them to review your services
5. Social Media Stories
We know all of you must be familiar with this particular feature that almost all the platforms offer now.
Starting with Snapchat, then coming to Instagram, Whatsapp, Facebook, and even LinkedIn.
The journey of social media stories has been quite dynamic, isn’t it?
The best part about this type of content is that these stay for a certain period, creating FOMO (fear of missing out) for your audience.
Also, stories are a great visual experience and more engaging than other forms of posts.
One-third of the most-viewed stories come from businesses, and one in five stories gets a direct message from its viewers. – Instagram
Social media stories are not going anywhere as far as the audience relishes engaging with them. Make stories a part of your digital marketing strategies in 2021.
Final Thoughts
Digital marketing in 2021 is going fierce and will continue to be a lot more competitive and dynamic than before. So pull up your socks to strategize rightly with these digital marketing trends.
Plan smart, create unique!
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