A not so recent poll on our LinkedIn account had us concede that the majority of businesses mark ‘Identifying a suitable platform’ as the biggest challenge in establishing a successful digital footprint.
While we consider this a fair enough dilemma because the right platforms play a crucial role in supporting your whole digital strategy, we also want to demystify this selection process and make it easier to some extent.
Though there are no hard and fast rules for identifying the right digital platform, here are 3 tips you can try and test for yourself.
1. Define Your Business Persona
While this may seem an elementary tip, this is paramount at the same time. The lion’s share of marketers consider ‘Identifying the target audience’ as the first step, but we suggest understanding your business first. Only then do you identify who you’re resolving for.
Your business persona is a comprehensive statement about your industry type, niche, distinctive qualities, mission vision, audience type, and what you aim to deliver. Once you successfully define your business persona, you’ll get a fair idea of the platform that befits the best for your goals. For example- Instagram & Facebook may be the best choice for B2C company’s social media marketing, whereas LinkedIn works the best for B2B and building professional connections.
2. Perform An Out-and-out Research Of Your Competitors
Competitor research + analysis is one such keystone of your digital journey without which your strategies remain somehow fragmentary. The best bet is to go forward by drawing inspirations from the top players in your industry, identify their pros and cons, and subsequently fill in the gaps that they may have missed. Similar to how a competitor analysis aids you in figuring out the best factors to enhance your strategies, it also helps you select the right platforms for your niche.
Analyze how they position their brand, what platforms they are most active in, what are their promotional strategies, and what exactly is generating the best results for them. Here’s how you can perform your competitor analysis effectively.
3. Be Where Your Ideal Customers Are
Marketing has always been about customers more than anything. It works likewise in the digital landscape too. Once you identify your business persona and perform a thorough competitor analysis, you’d automatically discover the core target audience, their age bracket, and subsequently the digital platforms where they spend most of their time. Here’s a detailed list of social media demographics to help you pick the most suitable platform for your target audience.
- There is no right or wrong digital platform for your business or niche. It’s just a matter of knowing your USPs, audience demand, and goals to the fullest and then pick the platform that complements your strategy.
- A large part of selecting the right platform and making the most out of digital marketing is to identify + enhance your brand and audience personalities.
- Commit yourself to create content that your audience seeks and loves, and the right platform would feel obvious.
If you would like to know more about selecting the right digital platforms or how to promote your brand the right way, please feel free to drop us an ? at firstname.lastname@example.org . We’ll be more than happy to help you.